Ad agency consultancy Filament today unveiled their Fall schedule to include best in class speakers and practical, agency-centric topics that can be put to use immediately. Filament launched their successful webinar series in October, 2016 and the series has gained traction since the initial webinar. Fall webinar leaders include WONGDOODY ECD & Chairman Tracy Wong… Continue reading Ad Agency Consultancy Filament Unveils Fall Webinar Schedule
Author: Sheila Campbell, President, Wild Blue Yonder, Washington, DC. Yeah, it seems logical. Everybody in the agency focuses on the clients and their work, and senior management takes care of the agency. Only it just doesn’t work like that. Here’s why: The big guns at the agency write the client contracts, but it’s everybody… Continue reading Hey, It’s Management’s Job to Worry About the Agency’s Money, Right? Wrong!!!
People tend to think that managing and leading are interchangeable words meaning the same. They are not. Managing is all about getting things done; leading is making sure teams are getting the right things done. Exceptional agency leaders don’t just deliver great work. They rally their teams to develop new opportunities and improve the process. Vision plays a part,… Continue reading Managing vs. Leading: T’aint the same