advertising · leadership · new business · Social Media · strategy · Web Clinics · webinars

Ad Agency Consultancy Filament Adds 11 New Webclinics To Its Schedule

Consultants to the advertising agency industry, Filament Inc. have just added 11 new webclinics to their schedule. These webclinics are designed to provide practical skills to agencies that can be implemented immediately.  Filament’s speakers have included Hey Whipple, Squeeze This author, Luke Sullivan, account planner Robin Hafitz and digital strategist Bruce Carlisle just to name… Continue reading Ad Agency Consultancy Filament Adds 11 New Webclinics To Its Schedule

advertising · new business

Are you Pitching to Win?

Many agencies seem to believe that great creative, great strategy, great research, great chemistry, great (insert your criteria here) is the key to winning a pitch.  And that the agency’s creative/strategy/chemistry/etc. is so great that it will overcome any shortcomings that they may have. Unfortunately, a pitch is more like a hurdles race.  You do… Continue reading Are you Pitching to Win?